The event will take place on march 6th and 7th, featuring leaders in business, technology, and culture from latin america to address the future perspectives of the region.
Miami, Florida.- February 25, 2026. Venezuelan entrepreneur Sascha Barboza, CEO and co-founder—alongside her husband Andrés Ordóñez— of the Sascha Fitness brand, will be a keynote speaker at the LATAM Business Conference 2026. This event, organized by MIT Sloan and Harvard Business School, will take place on March 6th and 7th at the Kresge Auditorium of the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts.
LATAM Business Conference 2026 will bring together leaders who are shaping the future of Latin America in the fields of business, technology, politics, and culture.
Barboza, better known as Sascha Fitness, will deliver the keynote speech "Authenticity in Action: Transforming Passion into a Wellness Powerhouse", where she will share her experience as the founder of a multi-million dollar global brand that has established her as an authoritative voice in the wellness segment through her social media and internet channels.
"I am very honored by the opportunity to share my experience as a Latina entrepreneur in the United States with a brand that is now global. It has been a process that we have carried out step by step with sustained growth thanks to the trust of our customers around the world," Barboza stated.
The Sascha Fitness brand offers high-end supplements and lifestyle products through electronic channels with reach throughout Latin America and the rest of the world, maintaining health certifications in the countries where they have a presence.
The Venezuelan businesswoman holds a degree in business administration, in addition to a certification in fitness training and nutrition. The content she shared on social media regarding her personal transformation and science-based guidance made her a prominent figure a decade ago, while accumulating millions of followers across various platforms.
A champion in fitness competitions and a recognized voice in female and Latin entrepreneurship, Sascha balances her business leadership with her roles as a wife and mother of three daughters, modeling an integral approach to success that connects professional impact with personal fulfillment. Additionally, she has become an author of bestselling books on healthy living.
The Voices of Latin Leaders
The LATAM Business Conference is an effort led by students from the Latino clubs of both universities: the Harvard LatAm Club and the MIT Sloan Latin American Business Club.
Over nearly three decades, this annual gathering has established itself as one of the most important forums on the East Coast of the United States for discussing economic development, innovation, and leadership in the Latin American region.
On each occasion, they feature prominent guests including former presidents, CEOs of multinationals, and opinion leaders from Latin America and the Latino community in the United States.
In addition to Sascha Fitness, this year's event will feature speakers and panelists such as executives of the stature of Manuel Romero, President and Director of Grupo Romero; Ana Lucía Magliano, Executive Vice President of Services for Mastercard for Latin America and the Caribbean; Andrés Hernández, General Manager and Partner of Gaming Devices Engineering at Xbox; and among others.
